Google removed the sitelinks demotion tool from Google Search Console in October 2016. There are now 4 methods to control which pages appear as sitelinks: adding a noindex tag, restructuring internal links, using the URL Removal Tool in Search Console, and removing the page entirely.
What Are Sitelinks and How Does Google Choose Them?
Google Search documentation covers the official details in Sitelinks.
Sitelinks are additional links that appear beneath a website's main result in Google Search. Google generates sitelinks automatically using its ranking algorithm. They are not manually assigned by webmasters.
Google selects sitelinks based on 3 factors:
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- Internal link structure: Pages that receive the most internal links from the homepage or key navigational pages are more likely to appear as sitelinks.
- Anchor text: Links using descriptive anchor text signal to Google which pages are most important within the site.
- User behavior: Pages that users navigate to frequently from the homepage are prioritized as sitelinks.
Examples of pages that commonly appear as sitelinks include About, Contact, Pricing, Blog, and Login pages.
Does Google Still Have a Sitelinks Demotion Tool?
No. Google no longer has a sitelinks demotion tool. The feature was available in Google Search Console and allowed webmasters to block specific URLs from appearing as sitelinks. Google removed it permanently in October 2016.
Google stated in its official announcement that the demotion tool was used infrequently and that the sitelinks algorithm had improved sufficiently to make the tool unnecessary.
When Did Google Remove the Sitelinks Demote Feature?
Google removed the sitelinks demote feature on 4 October 2016. The announcement was made via Google Search Central. After this date, all previously configured sitelink demotions were cleared and the option was no longer available in Search Console.
What Are the 4 Current Methods to Control Sitelinks?
The 4 methods to remove or suppress unwanted sitelinks are:
- Add a noindex meta tag to the page.
- Restructure internal linking to reduce the page's prominence.
- Use the URL Removal Tool in Google Search Console for temporary suppression.
- Remove the page entirely and return a 410 or 301 HTTP status code.
Method 1: How Does Adding a Noindex Tag Remove a Sitelink?
Adding a noindex meta tag instructs Google not to index the page. A page that is not indexed cannot appear as a sitelink. Add the following tag inside the <head> section of the target page:
<meta name="robots" content="noindex">
After Googlebot crawls and processes the noindex directive, the page is removed from the index. Google stops showing it as a sitelink within 1 to 4 weeks depending on crawl frequency.
Note that a noindex tag removes the page from all organic search results, not only sitelinks. Use this method only when the page does not need to rank independently in search.
Method 2: How Does Restructuring Internal Links Affect Sitelinks?
Google selects sitelinks based on internal link signals. Reducing the number of internal links pointing to a specific page decreases its prominence in Google's sitelink algorithm. The process involves 3 actions:
- Remove or reduce navigation menu links pointing to the unwanted sitelink page.
- Replace descriptive anchor text on remaining links with generic text to reduce the page's topical signal.
- Add more prominent internal links to the pages that should appear as sitelinks instead.
This method does not guarantee immediate removal. Google may continue showing the page as a sitelink if user behavior signals remain strong. Results typically appear between 4 and 12 weeks.
Method 3: How Does the URL Removal Tool in Search Console Work for Sitelinks?
The URL Removal Tool in Google Search Console temporarily removes a URL from Google Search for 6 months. The process involves 4 steps:
- Open Google Search Console and navigate to Removals under the Index section.
- Click "New Request" and enter the full URL of the page appearing as an unwanted sitelink.
- Select "Remove this URL only" and submit the request.
- Monitor the Removals report to confirm the URL status changes to "Removed."
After 6 months the removal expires and the page may reappear as a sitelink. Pair this method with a noindex tag or internal link restructuring for a permanent solution.
Method 4: How Does Deleting the Page Affect Sitelinks?
Deleting the page and returning a 410 (Gone) or 301 (redirect) HTTP status code removes it from Google's index permanently. A 410 response tells Google the page no longer exists. A 301 redirect transfers all link signals to the destination page.
Use a 410 status code when the page has no replacement content. Use a 301 redirect when the content has moved to a different URL. After processing, Google removes the deleted or redirected page from sitelinks within 1 to 8 weeks.
How Long Does It Take Google to Stop Showing an Unwanted Sitelink?
The time for Google to stop showing an unwanted sitelink depends on the method used. The table below shows the estimated removal time for each method:
| Method | Estimated Removal Time |
|---|---|
| Noindex meta tag | 1 to 4 weeks |
| Internal link restructuring | 4 to 12 weeks |
| URL Removal Tool (Search Console) | 1 to 3 days (temporary, expires after 6 months) |
| Page deletion with 410 status | 1 to 8 weeks |
Google does not guarantee sitelink removal within a specific timeframe for any method. Crawl frequency determines how quickly each change is processed.
Can You Choose Which Pages Appear as Sitelinks in Google Search?
No. Google does not allow webmasters to manually select which pages appear as sitelinks. Sitelinks are determined entirely by Google's algorithm. Webmasters can only influence sitelinks indirectly through internal link structure, page importance signals, and indexation status.
According to Google Search Central documentation, sitelinks are generated automatically and shown only when Google's systems determine they are useful to the user. Pages with strong internal link signals, clear site navigation, and high user engagement are most likely to be selected as sitelinks.
Improving site structure, using a clear XML sitemap, and maintaining consistent navigation are the 3 most effective long-term practices for influencing which pages Google selects as sitelinks.
Waleed Qamar holds a BSc in Computer Science from Purdue University and has spent the years since turning that technical foundation into something the curriculum never covered: figuring out why websites rank, why they fall, and why most businesses never find out until it is too late.
Pakistan-born and based between the United States and South Asia, he has managed search visibility for e-commerce stores, local service businesses, and SaaS startups across two continents. He started in SEO when guest posting still worked, survived the Penguin update, and has rebuilt client sites from scratch after algorithm hits more than once.
He has watched good businesses get sold packages that looked like progress and delivered nothing lasting. He has also seen the right approach quietly double a site’s traffic without a single press release about it.
His writing on SEO By Highsoftware99 covers Google algorithm updates, autocomplete optimization, semantic SEO structure, and the widening gap between what agencies promise and what Google actually rewards in 2026.
He knows what a traffic cliff looks like in Search Console on the morning you discover it.