Browsing: Search Policy & Publisher Traffic

Reporting and analysis on antitrust rulings, default search deals, publisher traffic decline, search distribution, and the legal pressures shaping Google.

Search Policy & Publisher Traffic

Google Search Just Hit an All-Time High in Query Volume While Sending Publishers an All-Time Low in Traffic. The Two Facts Belong in the Same Sentence.

By Waleed QamarJune 2, 20260

*By Waleed Qamar | SEO By Highsoftware99* — The spreadsheet had two columns. Impressions: up 40% year over year. Clicks:…

Search Policy & Publisher Traffic

Google Is Appealing Its Own Antitrust Ruling While Building the Biggest AI Search Platform in History. The Contradiction Is the Story.

By Waleed QamarJune 1, 20260

*By Waleed Qamar | SEO By Highsoftware99* — Sundar Pichai announced the 2.5 billion number on a Monday. By Friday…

Search Policy & Publisher Traffic

Penske Media Filed a Federal Lawsuit Accusing Google of Cannibalizing Publisher Traffic. The Evidence It Presented Is Extraordinary.

By Waleed QamarJune 1, 20260

*By Waleed Qamar | SEO By Highsoftware99* — The ranking was still there. Position one, highlighted in green in the…

Search Policy & Publisher Traffic

Judge Mehta Capped All Google Default Search Deals at One Year. The Long-Term Contracts That Built Google’s Dominance Are Over.

By Waleed QamarJune 1, 20260

By Waleed Qamar | SEO By Highsoftware99 The client's entire organic traffic report was 94 percent Google. It had been…

Search Policy & Publisher Traffic

Google Search Traffic to Publishers Fell 33 Percent in One Year. In the United States, It Fell 38 Percent. The Industry Is Calling It a Managed Decline.

By Waleed QamarJune 1, 20260

By Waleed Qamar | SEO By Highsoftware99 Three clients, different industries, different content strategies, different link profiles. Same Search Console…

Search Policy & Publisher Traffic

The Google Search Team That Built AI Overviews Knew Traffic to Publishers Would Fall. The Internal Documents Now Say So.

By Waleed QamarJune 1, 20260

*By Waleed Qamar | SEO By Highsoftware99* — There is a specific thing that Search Console looks like when AI…

Search Policy & Publisher Traffic

The DOJ Wanted to Break Up Google. A Judge Said No. Here Is Exactly What Did Change and Why It Still Matters for SEO.

By Waleed QamarMay 31, 20260

Something shifted in one of my client's analytics in late winter. Not dramatically. Not the kind of movement that makes…

Search Policy & Publisher Traffic

Google Pays Apple $20 Billion a Year to Be the Default Search Engine on Your iPhone. A Federal Court Just Decided That Can Continue.

By Waleed QamarMay 31, 20260

A client message came in the morning the ruling dropped. Not about the ruling itself. About whether they should "diversify…

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Browsing: Search Policy & Publisher Traffic

Google Search Just Hit an All-Time High in Query Volume While Sending Publishers an All-Time Low in Traffic. The Two Facts Belong in the Same Sentence.

Google Is Appealing Its Own Antitrust Ruling While Building the Biggest AI Search Platform in History. The Contradiction Is the Story.

Penske Media Filed a Federal Lawsuit Accusing Google of Cannibalizing Publisher Traffic. The Evidence It Presented Is Extraordinary.

Judge Mehta Capped All Google Default Search Deals at One Year. The Long-Term Contracts That Built Google’s Dominance Are Over.

Google Search Traffic to Publishers Fell 33 Percent in One Year. In the United States, It Fell 38 Percent. The Industry Is Calling It a Managed Decline.

The Google Search Team That Built AI Overviews Knew Traffic to Publishers Would Fall. The Internal Documents Now Say So.

The DOJ Wanted to Break Up Google. A Judge Said No. Here Is Exactly What Did Change and Why It Still Matters for SEO.

Google Pays Apple $20 Billion a Year to Be the Default Search Engine on Your iPhone. A Federal Court Just Decided That Can Continue.

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Browsing: Search Policy & Publisher Traffic